Mirage Color Code
Viral online and social media campaign to name the four fun, vibrant colors of the all-new Mitsubishi Mirage. The campaign was a hit both with Mitsubishi fans and the press, with several automotive publications running stories on it. In the end, thousands of names were submitted on Facebook, and the best ones duked it out on our custom game-like microsite.
And the winners? Infrared, Sapphire Blue, Kiwi Green and Plasma Purple.