Mitsubishi i-MiEV Banners

The Mitsubishi i-MiEV may look like it’s from the future, but its Li-ion battery technology is based on decades-old research innovated by Mitsubishi in the 70s and 80s. We showcased this pioneering research in a campaign that also touts just how inexpensive the i-MiEV is to operate.

Mitsubishi Motors North America